The birth of mobile apps presented businesses with opportunities to get through to their customers directly and advertise them more intimately than ever before. This property of mobile apps is a blessing for businesses. If utilized properly, it can unlock the treasure of business expansion and loyal customer base. But the scope doesn’t end here. Mobile apps can also provide a boost to your brand and strengthen your brand image amongst the consumers. Here are a few ways, through which you can get involved in the proper customer engagement and reinforce your brand name.
1. Tracking User Activity Through App Analytics: The attest way for any business to flourish is to know about the likes and dislikes of the target audience. Before the dawn of the digital age, businesses used the method of surveys available through different channels. But with the arrival of the digital age and especially mobile apps, the mediating channels can be completely avoided. Apps generally require permission to access certain features of the mobile and can be used efficiently used by app analytics tool to track user behavior. App analytics tools extract required pieces of information such as the user’s location, the kind of products he/she browses, how was their experience with the UI, etc. With such refined data, one can efficiently identify the KPIs (Key Performance Indicators) of the app and accordingly work on the areas that require amendments, thus engaging with users in a better way. 2. Reward Your Customers: Humans are always delighted when they’re rewarded for the things they do and being rewarded for using your products and services, helps your business gain their loyalty and retention. Whenever they make a purchase using your app or in any way use your services, reward them with redeemable points, coupon codes, gift vouchers etc. This will make the users happy and ensure their return for your products and services. 3. Proximity & Location-Based Marketing: Maintaining a perennial presence amongst your consumers and providing them with the flexibility to use your products/services at any given point of time, helps firmly establishing your brand image. With proximity marketing, you can have access to your customers at public places like malls and parks, where you can have Blue tooth, WiFi or NFC devices installed through which customers can exchange information and be targeted for business prospects. With location-based marketing, the device’s GPS capabilities can be exploited and customers can be informed of the recent offers and development available in your app for that particular location. Both these service options, combined with the data gathered through app analytics can provide users with customized offers and product/service information based on their interests and likings. Such marketing, tailored to the need of the customer, helps in generating related content to the user's choices, in turn generating his interest in viewing the notification and ultimately pushing the brand value ahead. 4. Uniqueness In Customer Engagement & Experience: Always remember, anything which brings something different to the platter, becomes an instant hit. Always try to think outside the box. There would be many apps that’d be doing the same thing as yours, but what will make you different and stand out from the rest is that one unique functionality in your app that others didn’t think of and don’t have it in their apps. Users are also intrigued by the UI/UX of the app. If the app is smooth with beautiful transitions and layout, people will definitely opt for it and shun the rest. 5. Interact On An Intensely Personal Level: An app can deliver other services too apart from its core services. With the help of analytics tools and GPS, personalized messages about your store nearby, weather, traffic, news etc. can be provided to the customer. This practice increases customer’s dependability on your app, making him believe that the brand actually cares and is concerned about him, and ensures his return. 6. Work On Reviews & Feedback: All the efforts previously discussed, could go in vain if you don’t pay heed to what the customers think about your app, the changes they seek, the services they like, the services they want etc. In the end, it’s all about customers. A business runs on demand and that’s the rule of the thumb. Negative reviews can garner a sharp slump in the popularity and download of your app. Similarly, not taking feedback seriously or not working on it could also lead to sharp decline in the popularity of your app. Listen to your consumers, their issues and pieces of advice. It helps a lot in the positive development of the app and also restores their faith in your brand. A business is successful only when it puts customers first. It is the digital age and the consumer acquisition methods by businesses have gone to the next level and thus, businesses require maintaining a digital presence and listening to consumers more carefully since the marketing channel has become direct and apparent. If exercised with caution, it can cement a long-lasting brand value and image for your business. About : We’re a top mobile app development companies in uae and we help to curate, create and develop mobile apps for your business, irrespective of its vertical and size. We understand the importance a mobile app holds in this digital era and thus we carve the app keeping all the parameters in mind to keep you ahead against your competitors. To know more, visit us at www.techugo.com and/or contact us at: [email protected] Skype:aks141 Skype: ankit.techugo
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Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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