The age of smart phones and mobile apps have revolutionized our lifestyle in ways that it is almost impossible to revert to older methods. This has not only given birth to some of the most brilliant ideas to make our lives simple, but also have taken the competition to the next level. However, there’s a flip side to everything and this too hasn’t been spared. Such a growing and tough competition, where there are gazillion apps for everything, has made the app marketplace overcrowded. Thus, it is increasingly important for upcoming and existing apps, to make some practical and unique changes to them or develop an app that delivers something inexperienced and extraordinary. Here are some key points to make your app unique and interesting so that it could survive on the user’s device for long.
1. Convey The App Content Swiftly & Uncomplicated: The need for smart phones and apps emerged because people began running short of time. Thus, if it takes your app a long time to convey to the user, its functionality and uniqueness, it is highly unlikely that the app will find its rightful place on the user’s device. Make sure that the content used to describe the functionality of the app is crisp, short, simple and sweet. It should have the ability to grab the attention of the consumer and convey its importance. The more quickly the user understands and finds it useful for him, the more likely he is to install the app on the device. Stay focused and precise. Communicate to the point, ditching the garbage. 2. Success Is In Simplicity: Mobile apps are all about how intricacies can be reduced. Their main motto is to make life simpler, easier and fast. If your mobile app does the exact opposite of these things, the hope and scope for it are absolutely wiped off. A mobile app should not slow down the speed of your device, should work fast on the internet connection and shouldn’t occupy too much space on the device. Apart from all these factors, a mobile app shouldn’t have too complex of a function. Once the user opens the app, he shouldn’t find it too difficult for himself to navigate from one section to other. Also, if you think your app has a bit of complex functions, a navigation assistance could alternatively be provided wherever the need arises. An example of an app this basic, simple, uncomplicated and yet effective is WhatsApp. A simple, straightforward messaging app with the most rudimentary features on board that any technological newbie can use. The app is self-explanatory and almost everyone globally knows how to use it. There have been many new feature additions in the app but, it has stayed true to its simplicity. 3. Bringing The World Closer: The dawn of the digital age brought the world closer and with the advent of mobile apps, brought it at the fingertips of the people. Mobile apps have always bonded people together. WhatsApp for instance, provides us with an opportunity to connect, chat, video chat, send media, etc. to people situated in any part of the globe. Thus, if your app has the capability to bring people closer, it resonates instantly with them. One can provide social media access on their apps for people to share their achievements or anything else. Interest has been successfully doing this for a long time now. It enables like-minded people to connect, explore and experience something unique. It is the experience, the user gains out of the app and the ways in which it benefits his life, that he gives in to use the app at all times. Conclusion: Your idea could be unique or could be mundane. It depends entirely upon how you present it to the user. If you use the right ingredients and follow the instructions discussed above, even a mundane app can also become lively. Otherwise even a unique idea can get lost into oblivion. Everything comes down to the way your app connects to the user and makes his life simple. About Techugo: We’re a top mobile app development company in uae and we develop, curate and create customized apps with engaging content for businesses so that your consumers always stay addicted to your products and services.
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Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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