Mobile applications have become a huge part of our lives. For any activity, from shopping to e-banking, entertainment to e-learning, users rely on these apps. Notably, about 90% of smartphone users use applications; however, 80% of people discontinue using an app within three months.
Here arises a big question, how to keep your users hooked to your mobile-application? But before that, you must know about how mobile-applications fuel business growth. Unquestionably, mobile-applications changed the way customers interact with businesses. The credit goes to the variety of applications being introduced by each industry, fulfilling the customer’s needs. So, if you’re planning to build a mobile application for your business, here are the top four ways mobile applications can boost app growth.
Well, these emerging businesses took complete advantage of the shift to a digital-approach and offered mobile-applications to their customers. The best part is that the reach of mobile-apps is not limited to a local area. Instead, it enables you to cater to buyers anywhere worldwide. Additional technologies like geofencing which enables location-based marketing, and App Analytics that enables targeting the right audience are the icings on the cake. Physically present or not, mobile-applications keep you stay connected with your customers 24/7.
If a customer downloads your mobile-app on their smartphone, the logo of the app will keep reminding them of your products or services whenever they scroll through their phone. It’ll not only increase your brand awareness, but people will engage more.
Mobile App Growth Strategies Now that you’re familiar with the advantages of mobile-apps to businesses, it is essential to plan strategies that’ll help the apps fuel business growth. Honestly, the easiest method of growing a mobile app is acquisition in comparison with activation, retention, revenue, and referral. Undoubtedly, most startups focus on acquisition; however, it has a drawback. It defines the order of user-interaction rather than prioritizing the work. So, to help businesses with their mobile app growth, here are a few strategies that you can apply: App Store Optimization Many times, people are not aware of the applications but when they look for similar options in the app stores, they might end up downloading yours. Therefore, creating an intriguing store page is essential to attract more customers in a similar manner. Optimize your application by assigning a title, description, and more. Integrate Reviews Most users install an application that has the highest number of positive reviews from other users. What does this mean? Well, reviews offer transparency to the customers and they get to know about other’s experiences. Therefore, it’s understandable that reviews are important for the marketing process and will help engage more consumers. Enable Sharing Options When users like your app, they tend to share it with others; therefore, it’ll help your mobile app grow. What if you don’t add a sharing option? The chances of getting your app shared decreases. Adding or enabling app sharing options on social media platforms will reap you benefits. Leverage SEO What strategy will you adopt if you want your mobile application to get recognition amongst all other apps on the app store? Well, optimization is the trick! Build an SEO strategy that incorporates the right keywords. It will help your mobile app reach heights. Wrapping Up The objective of this article is to provide a vision to the businesses about growing in the market. The success and growth of your mobile application depend upon the strategy you adopt. So, what are you waiting for? For proper guidance, connect with a top app development company and get to know about more strategies.
0 Comments
|
Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
Categories |