Your mobile app is your dream concept, and you can never even think of your app failing on the success parameter since there is not enough number of downloads happening on your mobile app…I know it sounds so pathetic, but believe me, it is much worse when it happens in reality…so the best way to come out of this issue is… to get more app downloads.
But do you really think that it is that easier to happen??? No of course not, it is not at all easier since there are enough number of mobile apps already existing in the app store and there is ever-growing chaos of the upcoming mobile apps, which is not going to settle down, and the chances are quite higher that there will be a much bigger explosion of the mobile app in the app market in the near future and this will definitely lead to much stressful situation for your mobile app. No, I didn't mean to scare you but bring you little closer to the reality, so you can pick the required essentials to help your mobile app to succeed further in its respective domain. You would be surprised to know that this is largely possible by matching your mobile app with the required ASO strategies and help it to grow… What did I just say ASO??? But what is this actually, and does it help even??? And BTW how to integrate it??? Ufff many questions…well don’t worry, that’s why am here today, to help you with your queries and get a perfect reply to your mobile app success issues, so here we begin… What Exactly ASO Is???? ASO or the App Store Optimization is an on-page SEO for your mobile app…considering the number of pre-existing apps and the upcoming apps on the respective app stores, the competition cloud is getting denser day by day. With the help of ASO, you help your mobile app to get noticed by the targeted audience and help it to secure the higher ranking to be picked with an ease by the users. How ASO Helps Your Mobile App? ASO is the best strategy to help your app to gain recognition and gain the visibility in the app stores and it helps your app in many ways, such as:
Hmmm, just like any strategy the ASO also require a number of tips, which you need to push forward in the app marketing strategies to help it grow and become successful...but I know it is not as that easy, so to win the battle and help your mobile app to have successful ASO techniques, you need to pick the mentioned ASO tips in your mobile app, which am going to mention in this post today…so just read ahead…
You can get the best suitable keywords for your app, through the keyword research tool Google Keyword planner, SEMRush and many more are there in the market. You need to use the filter for your targeted keywords, from the different filters, like; keywords, search volume, PPC price and many others… Now you would receive a huge list of keywords which are ranking well on the web not necessarily on the app stores…but this general information would be the priceless possession for you when you need to run the paid ads. Just integrate the chosen keywords in the content marketing and help your app get noticed.
Eventually, your app’s web page would receive the backlinks, by associating with the variety of businesses. The moment your business comes in contact with other businesses, the backlinks are created which are good for ASO as well. You need to analyze, from where your competitors are receiving the backlinks and let your mobile app to receive the right set of backlinks.
When a user generally searches for a mobile app in the store, then it is common to type free app, best app, lite app, and top app are some of the examples. But these keywords are typed by most of the users, and if you would integrate these keywords smartly into your app’s title or subtitle then your chances of getting your app noticed, increase to a further level. So it is recommended that you use the Title + Subtitle for integrating the keywords, but make sure you don’t repeat the keyword in the keyword field. These are the ASO tips which you must integrate to have successful mobile app downloads to begin on your mobile app, but at the same time, you must remember that your app is getting developed by a leading mobile app development company in India, which is none other than Techugo. Techugo team is the perfect choice for the app development partner for your app’s requirements since they are the group of leading app developers, app designers, and the experienced app marketers to give a boost to your app’s success from every possible angle. Get in touch with the Techugo team today and help your mobile app to get MORE number of downloads.
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Beta testing is something uncommon for a non-technical person, but in the technological domain it is something very common and can be heard quite often. Ohh…don’t get a feel that am trying to flaunt my technical capabilities here…rather my aim today here is to make you understand what all beta testing is all about and how does it make a difference for your app’s success. So let’s proceed…. J What Is Beta Testing Once the app concept takes birth and starts its development journey with a top mobile app development company, then you feel excited to push your app live on the stores, but there is something which cannot be given a miss and that is testing. But here you might have a feeling that your app has already gone through the process of testing during the development phase, then why again? Well your confusion is obvious and you deserve a reply as well J The testing which goes into the development phase that is absolutely must, and it tests the bug-fixing…but when I talk about beta-testing, then I aim specifically to my users. Another name for beta testing is users acceptance testing, which stats clearly that a mobile app is given to different but selected users to attain their feedback and giving your app a green signal that all is set to go and your app has met all the required steps to make it finally go LIVE. This is the instruction of beta testing, and it does bring a number of benefits to your users, but if this is not done correctly then I am afraid the following steps would prove a destructive action for your mobile app’s future. There are a number of steps you need to take while picking the beta testing, and here it goes: #1 Testers Number The very first aspect which falls into the beta testing that is the number of right testers, since due to the high competition now beta testing has turned into tad monetary and most of the testers give a nod to the app, just to fulfill their job role. Thus it is highly recommended that you chose a right set of testers for your mobile app since a wrong set of testers would never give you valuable feedback. Also, ensure that every single tester present in the team is able to give the feedback. You can pick the right resources, by tracking their past work or any recommendation. #2 Let There Be A Deadline The word deadline is itself very dreadful to think about, but you need to integrate a specific timeline for your beta-testing to be accomplished. Indeed, the duration of beta-testing must compliment your app’s quality standard and must control the timeline as well. The best practice to make it happen is by delivering the app build to the beta testers, sooner it is ready. #3 Keep a watch I know when something quality-driven is made, then it does not come overnight, but requires some time to handle ts basic requirements. But in this run of beta-testing you must not let your testers to take ages to accomplish the task, rather keep a watch and keep tracking the flow and the process of beta-testing process. #4 Be All Ears Once the beta- testing process is done, you must not let your expertise to get involved with the beta-testers’ opinions rather be all ears to them and listen to their words carefully. Worth to mention, but your app would not collect all the rosy comments from the testers, some might be quite negative as well. Here you need to understand their intention and must consider their work. The implementation of the given feedback is the last stage of beta-testing, but something which cannot be given a miss from the initial stage of mobile app development is the section of a right mobile app development company for your mobile app. Yes, you heard me right, if your mobile app development company selection process had been quite random, then, unfortunately, the rest of the steps, including beta-testing would be affected badly. Thus in order to make your mobile app go successful and shine in the app world, you must pick a right and top mobile app development company to address your app requirements. |
Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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