When an app comes into existence, along with it, many other factors too need to be considered in order to make the app a unique and a successful product. When I say an app which is successful as well, then I need to keep a note of many strategies which make an app successful, and out of all something which cannot be given a second thought is the app marketing.
App marketing, this term itself consists of thousands of varieties of tactics and skills to make it work eventually for your app, but unfortunately, many app marketers keep beating around the bushes of old-school methods, which indeed are the safest but not the unique ones. Looking around you can easily identify the apps for every business, which clearly states that making users turn their heads in this environment with your app, is not going to be an easier task, but it would take a good share of pains and efforts to mark the worth of your app to your users. In this run, the very first baby step you need to take is the integration of the right features and the assistance of a leading mobile app development company like Techugo to build a masterpiece for your app concept. Once the development is achieved the next big thing comes in your way is the new and unique ways of app marketing which can help your app to gain the recognition from the targeted audience. The harsh fact of the marketing suggests that if an app is not market well, then even if you have the brightest features in your app, it all will go waste and would rumble down your app to the trash. Thus it is highly recommended to pick the right ways of app marketing to help it get noticed and downloaded by the targeted audience. This post simply aims to bring your attention towards the new and exciting ways to promote your app for free, just read ahead… E-mail Marketing I know some of you might find it granny’s decision to proceed with e-mail marketing, but trust me it works well. If reports to be beloved than a personalized e-mail would help the 70% of app conversion rate, so it is worthy to send a personalized e-mail to all the contacts in your database and invite them to download your app. You can also share the courteous reminders to the users, where you can mention the benefits your app has to offer and does justice to the users’ routine job. Content Marketing A well-written content for your app is the winning strategy. Content is a weapon, through which you can compare, draw attention and even allure proposed audience base with the right set of words. Don’t limit yourself with the article or press-release sort of formal content marketing, but explore the ways of content marketing with the blogs, articles, small write-ups or any other form of content to create a stir in the market. You need to ensure that your content is refreshing, not boring, real-time information based so the readers can relate to the mentioned situations in the content. Social Media Marketing Calling social media marketing a necessity than a fad is nothing wrong in the current scenario, because every individual regardless of their age and profession remain stick to the social media to grab different types of information 24/7, and if you promote your app on social media portals, it would definitely help your app. You can create posts on Facebook, LinkedIn, Instagram, Twitter, Reddit to name a few and help your audience base to stay connected and get more information about your app. These 3 marketing strategies are worthy when t comes to promote and make your app go viral, but as I mentioned earlier, the features and the app performance should also compliment the marketing strategies, so it would not lose the charm from any angle. I do really hope your app will have no bounds of hurdles to achieve the success through these marketing strategies, so just implement these strategies with the help of right mobile app development company and help your business to flourish further.
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The soaring temperature, hot winds and the scorching Sun, are the perfect examples for the fine summer day, but something which cools you down is a great idea which you get as ‘BULB-MOMENT’ to improve your business efficiency further.
How satisfying this thought is even which suggests that your business can grow to be a global brand if picked only one piece of technology that can change the game of your business and its profitability structure fully, but how to do it even? This riddle is debunked with a solid piece of technology which is none other than app technology, but how to get it done and from where to get it done, these are some the questions which Webb around your mind and stop the thinking capability for a moment. To help you overcome this issue, I have decided to pen down 3 leading steps which must be taken into consideration before approaching a top mobile app development company….so what are you waiting for even…let’s proceed further and read ahead… #1 You Must Be Aware of Your App’s Purpose When you get an app idea, something which really matters most to you is the purpose of your app. An app which does serve the purpose of any kind is always picked and liked by the users, on the other hand, it is next to impossible for your users to relate to the mobile app through any means. As the theory suggests to convince others, you need to be convinced yourself first, which clearly indicates that if you want your app to be understood by your app developers and subsequently by the app users, then you must be well versed and aware of the app’s purpose. The better strategy to handle this is by questioning yourself much before approaching an app developer that ‘why I do need this app? Which purpose would it serve? How my consumers will benefit out of it? On receiving the answers to these questions, you can proceed to knock the doors of your app developers. #2 Feature Compatibility One point to remember that every app idea, is not feasible on the technological platform, and there are many chances, that what you think about as the main attraction of the app, is not feasible or does not complement your business domain. So instead of going directly to the app development company and seeking their help for something which is out of the question even, it is recommended to check the possibility at your end an check that whether your app’s proposed feature is even compatible or complements your business domain. #3 Be Clear About Your Audience You know your business much better than anybody else, and you even know that what exactly your targeted audience looking for. But your app developer is not even aware of your targeted audience. So before making any advancements towards your app developer, you need to be pretty sure of what exactly your users are looking for from your app, don’t expect fully from your app developer to understand your users and their demands. Take a note, do some research at your end and choose what exactly falls perfect for your audience. These aspects are to be considered very carefully before reaching to an mobile app developer and these factors actually work as the baby steps towards the success of your mobile app. Also, on the completion of these steps, make sure that you end up selecting a top mobile app development company to help you develop your dream app concept since the technical expertise and the exposure of your proposed app development company play a huge role in crafting the successful platform for your mobile app. The idea of app outsourcing is not something new, but the way it struck upon me, was not praiseworthy, but came out of frustration and irritation while working with a freelance resource…it was the dull winter afternoon, the partially clouded sky made it gloomy and…..
CUT THIS CRAP HERE ONLY…. Sorry I got too much dwelt within my writing skills and gave the dramatic approach to my article, so let's hop back to main ingredient of my post today…. To start with, last year I decided to pick an app for my restaurant business, and just in the wake of excitement I contacted only a handful of developers and picked the very first who called me and didn’t even bother to look for more options. I was happy that finally, my app is going to help me boost my business, but gradually I realized that something was wrong somewhere, since unknowingly my app was getting delayed every fortnight, with some reasons, and sooner I realized that my app was not just a month but 5 months delayed from its expected delivery date. On discussing with my developer, I got no positive response, and apparently, he signaled that my app requires certain special technology, which he failed to analyze at the initial stage, and now it is out of his hands. It was easy for him to cut the sorry figure, but for me, I lost a huge amount of time and money, due to his inefficiency and my business was at stake. This made me understand my problem, that I picked a freelance resource, not the company. Well, I was recommended to a leading mobile app development company in USA - Techugo, which came as a blessing to me, and worthy to mention they picked my project from the scratch and craft it as a successful piece. This was my story, but I think more than being sad it is more inspirational On the other hand, with this post, my sole aim is to bring it to your attention the number of aspects you need to consider before outsourcing your app concept…let’s read further… Never Pick From First Come First Serve Services When a mobile app comes into existence, it has a series of different features and functionalities to be a part of it, which indeed requires a number of technology interventions to be a part of it. It clearly means that if your app does not get the expert hand of an app company, then it can never gain success, thus you need not pick the very first app company in the bucket list, rather you should conduct relevant research before picking an app company. Look out for various options, analyze the past work, understand their work methodology, explore their clients’ testimonials and check how well exposed are they towards the different sections of technologies, once you are satisfied then only you proceed further with your chosen app company. Latest Technology Trend Follower Technology is ever-evolving and does not stay constant, which means your app is in danger if it does not propose the latest technology trends. You cannot deny from the fact that ever-growing demand of mobile apps, has already made it tough for any mobile app to survive in the game, and needs to offer a number of unique features and functionalities to the users, so they stay engaged with your app only. To combat this issue, the association with a leading mobile app developer is much significant who is well accustomed to the latest technology trends. So ensure that your mobile app developer is developing the apps cording to the current marketing trends. Preferring A Least Cost Charging Company I know it is veryyyyyy tempting, for a business owner to get the least cost price for the app project, and it almost fixes the deal then and there, after considering the app cost. But this is what you need to take a look at and must pay attention to, a least charging company often leads to many gruesome consequences of app flunking. This majorly happens, because such companies don’t have enough experience and the exposure to handling the technical challenges, which are obvious to occur during the development process. And as a result you end up looking for the experienced mobile app developers, which anyhow increases your supposed to be app budget, thus it is highly advisable to pick an app company on the basis of work quality, not on the basis of cost. These are some of the tips, which are directly coming from my own personal experience basket, and I really hope that by following these tips, you shall be saved from the horror of selecting a wrong app development company for your app concept. |
Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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