If people believe they share values with a brand, they stay loyal to the brand.
Calculate the total number of efforts and the monetary investment you generally put in and around your business to gain the better app download rate and you would be surprised to know that app download rate is not happening at the speed which it was expected. OOPS, what is wrong with mobile app??? I know it is a concerning issue which is the output of the malpractices picked unintentionally and help in adding the woes to the app revenue cycle. As an mobile app developer your sole aim gets to develop a performing app, but in this run, the usability factor of the mobile app, gets dump somewhere, and an app which could turn the heads of millions, lose big-time on the opportunity factor. App download rates get badly affected when the fierce growl of competition injures the app and pushes down the mobile app to the lowest level. Hence you must follow the special tactics to increase the number of app downloads for your mobile app. To ensure that you would receive a good start with the app downloads just after app launch, I have brought some of the essentials to be considered…take a look ahead… Action #1 Give A Shout With A Promotional Website However, the promotional website is something which must be picked during the app development process, but I felt the need to mention it here since many marketers don’t find it a worthy inclusion in the marketing strategies. You need to wake up!!! A promotional website is a synopsis if an app showcasing the number of features to the users, much before the app gets available to the targeted audience. This actually helps your app to give a SHOUT through the best possible way. Hence, don’t forget to start with a promotional website to create a stir in the market for your app much before its official launch. Action #2 Boost App Page Traffic I know it is easier said than done, but trust me there are the ways if followed can help your app to increase traffic from the very initial start. You need to create a strategy of app marketing with the help of ad campaigns, blogs, app’s promotional website, social media marketing and ASO. Make sure the content available on the mentioned strategies, must be unique, different and captivating, which would let the users stay glued to the information shared through the content. Action #3 Reinvent The ASO I know you must have adapted the different marketing channels, but generally, ASO gets overlooked by the mobile app developers, leaving a void. Apart from the design and the development part, the next 2 major aspects you need to consider are… Keyword-Optimization- with this you would optimize the app title, keyword segment and the app description to enhance the ranking on the organic search result for the mentioned keywords. Asset-Optimization- This strategy would help your mobile app to optimize the app screenshots, icon, features, graphics or promotional video from the initiation of the mobile app and let the download happen extensively. Action #4 Hype your app launch No, it is not at all in the wrong way J You have to understand the growing pressure on the mobile apps are leaving no scope for the marketers to come up with the best possible solution to promote the mobile app and in this run, you largely miss out, since you picked a normal and standard strategy to promote your app. Use social media, content marketing, guest posting, video marketing, case-study, feature-based content and every other thing, which can help your mobile app to get the promotion must be adopted. Here you need to remember that there must be consistency in the content, and it must speak the language of your readers. Also, these strategies mentioned above are not something, done once and then left forever, rather, you need to keep posting your targeted audience about your app, and if there is any relevant achievement from your mobile app, that must be mentioned and discussed with your audience. With these strategies, you would help your mobile app to secure a safer download rate after the app launch and would help the efforts invested by the leading mobile app development company to get real by attaining the higher success rate.
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Ever tried your hand on Tinder or any other dating app???
The term dating opens a door of an engaging and meaningful platform for the singles to find their soul mates, and it lets the app users find a connection with strangers to build the meaningful relationship. The intervention of app technology in the dating platform has brought one of the most interesting U-turn in dating platform, But you would be surprised to know that not a single dating app can turn into a successful model of dating for the app users, as long as it does not carry the number of features which help the top dating apps to beat the success chart. Not sure what those features are??? No need to worry, with this post I am going to bring your attention towards the number of features which help your dating app to grow successful… Just read ahead… Verification Process To Prove Someone’s Identity The most ideal feature for your app, wherein the users, can access them and verify the details of their match, such as race, education, career, age to name a few. Detailed Checks To Ensure The Photos Are Original The dating app must allow the users to upload the original photo, wherein the real-time video scan should be conducted to verify the authenticity of the uploaded photo. Let Users Access The Preferred Match Only The platform must be able to filter out people with different interests from your preferred list and must show only you really want to meet or falls under your preference list. Helps In Arranging The Face-To-Face Meeting If the users like somebody in particular then dating app must provide a platform, to help the users to set the offline meeting to help plan your date by cross-checking both your schedules for your free time and accordingly recommend the best tips and the place to set up a date effortlessly These features are the very much part of successful dating apps, thus you must integrate them into your app portal with the help of a leading mobile app development company in Australia, and help your dating app to garner the success from the targeted audience hailing from the global front. |
Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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