A great app concept is just a theory and doesn’t guarantee a great app in practice... a very thoughtful statement and speaks clearly about my aim to write this blog today. We all know that every mobile app is a dream channel for some business, to help it reach the heights of success, but unfortunately not every mobile app reaches the success parameter, and many great mobile apps, even after having GREAT mobile app ideas flunk, it is a heart-wrenching fact, but a factual situation as well, which only deals with some concrete information, to handle the nuisance of mobile app success parameter, which can cost a huge to the mobile apps’ future and its success chart, if avoided due to any reason.
A mobile app is a mirror, through which your client can access your services, can interact with you and can meet you, it is a virtual mode through which customers are able to access your services without any hurdle. A huge number of businesses and the industries are opting the mobile apps for their business domains and they try to fit-in the needs of their business requirements, but fail to analyze the need of the time, and finally develop a mobile app, which is nothing but a failure in every possible sense. There are a few reasons which are solely responsible for the mobile app failure, but if you do not pay attention to it, the final outcome is always disastrous for your business and its needs. Let’s dig out the reasons, which lead to mobile apps’ failure… I Know Everything About My Market I very well comprehend that no one understands your domain and its demands better than you, but doing a little research to reach out to the more filtered tunnel of users’ requirements, is not a wrong step. It helps you further to develop a mobile app, which is actually developed on your users’ demands and needs. After the research gets over, you should be able to get the answers to some of the most relevant queries; whether there is an effective market for your app? What are the problems your users are facing? Is your app able to solve the users’ problem? How would this app add value to your business? Once you get a valid response to these queries, you would be able to judge, whether your mobile app concept is a mature concept to be turned into a marvelous mobile app. Avoiding UI & UX It is quite obvious to expect your mobile app to get uninstalled from your users’ mobile phone, if your mobile app has a poor taste for User Experience and User Interface, these two factors largely decide your mobile app success. If your mobile app is unpleasant enough to use, has a bad design and a tiring and complex User Interface, then don’t be surprised your users would hit the uninstall button. A product is first consumed by our eyes and if your mobile app does not fill the eye-canvas of your users, then you cannot expect your mobile app to get acknowledged by the users. Simply, don’t avoid these aspects, take the help of an experienced and professional UI and UX designer to give a perfect design and interface to your app users. Stubborn App Accessibility Features Although this is a very much part of the User Interface, but I want to address this point separately, so you would not miss a chance to make your app successful. When your users want to access your mobile app, they simply want a process, which is not-so-tiring and easy to proceed with, but certain mobile apps include the lengthy sign-in process to suffice the security needs of your mobile app, but to achieve this task you don’t need to play stubborn with your mobile app login-process, and don’t need to play the option-less game, but provide a full stack of options to your users, so they can login through their social media logins as well and their option of log-in gets wider and convenient, not restricting to email or contact details only. Miss The Testing Mobile apps are only perfect, when they are creating a seamless experience for the users, which means your app needs to be an error-free from every angle and to achieve this, you need to conduct a thorough testing of your mobile app, and missing it on any angle, would only help the mobile app to get closer to the destruction road. You need to test your mobile app from the initiation till the last phase of app development, in the below-mentioned steps: Conceptual Testing- an initial validation to test the app concept, you may share the app idea with different groups of users/people, to explore further about the major loopholes of your mobile app concept. Usability Testing- This is a non-technical way to test your app workflows, much before it gets into the development phase. With this step, you overcome the barriers between you and your potential users, by creating and developing exactly what your users actually need. Functional Testing- it is conducted with each segment of app development and then at the end of development as well, to test any bug/crash or technical error in the mobile app user interface. These are some of the most important steps to be considered wisely while developing a mobile app for your business needs, but along with these steps you need the assistance of a right mobile app development company to help you get a most successful mobile app for your business needs, so you can attain success further. I do really hope that this blog would help you get an insight of the successful mobile app. To my lovely readers, till the next time, my next blog comes... keep reading and keep yourself updated with the latest tech advancements in the mobile app field. CIAO
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Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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