93% OF ONLINE EXPERIENCES BEGIN WITH A SEARCH ENGINE I read this statement and was forced to think that really is it practical? To prove myself, I conducted a research and was shocked to see the competition bug, which has made the every market edgy than ever before, and now customers have turned into SPECIFIC buyers, who do not settle for everything which comes on their way, they always try to pick something which is a more concentrated version of their requirements. On researching further, about the customer behavior I found that long-tail keywords are the best choice for your business since they lead to higher conversion value…. What Are The Long-Tail Keywords? I can explain it better with a recent incident happen with me; I recently have shifted my office to a City for better business opportunities, the office space is cozy, compact and in oval shape, I decided to fill my conference room with a piece of furniture which completely fits it, I searched first with cozy conference room furniture and the result was this and it didn’t satisfy me…L I changed my search item with ‘ furniture for circle shape conference room ’ and the result was pleasing enough… These two images speak for themselves, when I wrote a long keyword in the search bar, I got a more appropriate result in no time, helping me with picking my required item more easily. Every industry, every field is looking for the ways to overcome the competition and reach a wider audience, in this quest long-tail keywords always play handy, because your users type the keywords as per their requirement to filter it further. For another instance, if somebody gets unwell, they find the symptoms to diagnose, with the keywords related to their needs, like: ‘why have I got a rash on my body’ and very few would type ‘rash on skin’, this clarifies it further that It is much easier to rank for long tail keywords than for more common keywords. Benefits of Long-tail keywords Long-tail keywords have a series of benefits for your business; I am mentioning below, some of the major benefits which affect your business revenue growth. Take a look… Reach TARGETED audience Users are least bothered to write the common keywords since they are looking for a filtered answer for their needs. It is irksome for most of the users, if they click a website, and find nothing which serves their purpose, it annoys them further and would increase the chances of website bounce, but if you integrate the long-tail keyword in your website content, users would exactly get, what they are looking for, this would enhance your business possibilities and you would get a healthy business conversion rate. Face Less Competition You can easily build a market through a specific set of long-keywords because there is less competition available for long keywords, which increase the chances to achieve a higher position in both organic search results as well as paid ad results. On the contrary, with shorter keywords, competition for rankings is crazy and ROI is very limited since every business includes the common keywords to increase the traffic. By implementing the long-tail keywords, you may have less traffic but, it would be purely targeted to increase the ROI efficiently. Improve Rankings As I mentioned earlier, the long-tail keywords are the selected keywords which have the least competition, consequently, it would lead your business to rank easily. Your ranking would be improved and it would help the people to recognize your services and users would find you more easily in their search results, although the visitors would be limited, but with right potential to turn into your loyal customers. How To Find Long Tail Keywords? Although there are many options to get the perfect long-tail keyword for your services, yet I would refer the chosen one, and it is none other than Google, NO you don’t have to Google it, but am suggesting the parent source and that is Google, which provides two options; Google Keyword Planner- which creates Ad Words campaigns and is not much specified with long tail keywords, the another is Google search suggest, which is the great source of the long tail keywords, and offers the suggestions based on the algorithm, so the users receive the most relevant suggestions for their queries. The long-tail keywords are the best way to reach your audience and improve your ranking and business revenue. If you really want to make a difference to your business, than you need to be well-versed with these effective marketing strategies to increase the brand-recognition. The another way to increase your brand awareness and expand your business is through a mobile app for your business, wherein you can integrate the long-tail keywords in your mobile app content as well, to beat the competition, but you need to pick a right mobile application development company to get it integrated. As of now, I sign-off and would return sooner with an interesting topic to help you enhance the marketing presence for your brand… Till then …Take care and HAPPY READING to all the lovely readers JJJ
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Author : AnkitAnkit is a lead Business strategists at Techugo. His passion and skills for marketing and writing is imbibed together in his writings. In addition to writing tech-infused write-ups, Ankit is a frequent backpacker. Follow him on FB and Twitter... Archives
July 2021
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